Digital LED Advertising Hoarding Price & Specifications

The cost of a digital billboard ad depends on the screen location, city, traffic volume, screen size, campaign duration, ad slot frequency, and whether the placement is premium or standard. Pricing is usually structured around a time-based loop or package. High-demand urban sites and landmark corridors cost more, while shorter campaigns or shared rotations can make digital billboard advertising more budget-friendly.

Pricing is mainly influenced by the hoarding's location, visibility, audience density, screen resolution, display size, campaign length, and the number of daily ad plays. Premium roadside junctions, transit zones, malls, and commercial districts typically command higher rates. Creative format requirements, animation support, and daypart scheduling can also affect the final media cost.

Review the screen size, pixel pitch, resolution, aspect ratio, brightness level, supported file formats, ad duration, loop length, and operating hours. It is also important to confirm the exact placement environment, viewing distance, and whether the screen supports static creatives, video, or motion graphics. These details help ensure your ad displays clearly and performs as intended.

A practical campaign duration is usually two to four weeks for awareness and longer for sustained recall or repeated promotions. Short bursts can work for launches, events, and festive offers, while ongoing campaigns are better for brand visibility. The ideal duration depends on your objective, audience frequency, and whether you want broad reach, repetition, or both.

Yes, most digital LED hoardings can display video, animation, and motion-based creatives, provided the file meets the screen's technical specifications. Video ads are especially effective for grabbing attention in high-traffic areas. Before launch, confirm the accepted resolution, duration, aspect ratio, frame rate, and file type so the creative plays smoothly and looks sharp on screen.

Digital billboard ads offer more flexibility because creatives can be updated quickly, scheduled by time slot, and adapted for promotions, events, or audience timing. They also support motion content, which can improve attention. Static hoardings may still suit long-term branding, but digital formats are often better when you want agility, multiple creatives, or measurable campaign planning.

Visibility is typically assessed using location quality, traffic movement, audience density, dwell time, screen placement, and estimated impressions. For indoor and transit-linked screens, footfall and repeat exposure are also important. While exact performance varies by site, a strong media plan compares these factors carefully so advertisers choose placements that align with campaign goals and expected audience reach.

Yes, Gautam Advertising can help businesses evaluate digital outdoor options by comparing placement types, likely audience exposure, campaign duration, and specification requirements. With decades of media planning experience, the team helps advertisers understand value before booking, whether they need a premium LED hoarding, a broader DOOH network, or a targeted schedule across multiple digital screens.